Do you really know your customer?

A client of mine just sent me this great video. It’s a perfect illustration of the disconnect between business, advertisers and customers. Thanks to the internet the days of big flashy gimmicky marketing are forever gone. In today’s market and economy people have the option of looking and finding specifically what they want. On top of that, there are so may available options that are one Google search away.

What really matters today are the kinds of relationships that you build with your customers. Building these relationships will require you to know the pains, problems and … Continue Reading