Creation Of Success

25 Ways to Jump-Start Your Business

admin — Sat, 27 Feb 2010 21:06:02 +0000

Looking for ways to make your company more productive, make your team more creative, and make your operations more efficient? If so, then check out these 25 strategies, which range from thoughts on leadership to advice on how to motivate employees to ways of reducing IT costs. Each of these ideas has been tested by other small businesses and yielded a significant pay-off. Here’s hoping they work just as well at your business.

Read Full Article Here

Thinking that makes a difference – and where to find it

admin — Sun, 21 Feb 2010 23:13:55 +0000

My clients as well as the people that interact with me are often surprised with the quality of thinking and ideas that I have. Given the fact that I look young makes them even more perplexed. This often leads to questions like “What school did you go to?”, “Where did you learn this all this?” and my favorite “How did you get so smart?”. The truth is that I don’t really consider myself to be naturally smarter then anyone else. I certainly don’t believe that I learned all that much in school. Mostly because the subjects were uninteresting and uninspiring to me. In fact it wasn’t until after I graduated from business school that I really started to learn how our brain works, what makes businesses successful, how to sell/market services and how to communicate in a way that gets results.

My answer to all these questions is: I really wanted to learn what creates success. Passion along with an open mind, led me to learn and most importantly try many things. Some turned out to be great, while others were a complete waist of time. With so many resources available, the difficult part was figuring out the good from the bad. What I decided to do here was to put together a top 10 list of books that really made a difference in the way I view the world. These are the books I recommend to anyone who owns, operates or wants to own a business. In fact, I highly encourage everyone to read them. When you do, come back here and share your thoughts.

You can find this list by clicking here: Top 10 book recommendations

Gene Plotkin

Do you know how to build the kind of relationships with your customers that will allow you to thrive in any economy?

admin — Tue, 05 Jan 2010 16:09:47 +0000

Do you really know your customer?

A client of mine just sent me this great video. It’s a perfect illustration of the disconnect between business, advertisers and customers. Thanks to the internet the days of big flashy gimmicky marketing are forever gone. In today’s market and economy people have the option of looking and finding specifically what they want. On top of that, there are so may available options that are one Google search away.

What really matters today are the kinds of relationships that you build with your customers. Building these relationships will require you to know the pains, problems and urgency they are facing. To be able to not only speak to them, but to do something about them right away.

Trust is essential! Honesty and transparency are the most valued commodities in today’s economy. In order to create and sustain any kind of strong lasting relationship, you need to show value to your clients. You need to show it first, fast and repeatedly. A model that has been proven to work is: give first and give a lot, before you expect to receive. Once you built this kind of a relationship, you will have loyalty and referrals that will grow your business exponentially.

One of the things that I help my clients to do is: to figure out how to really know, understand and speak to their prospects and clients, as individual human beings. Then create a marketing plan that focuses on inexpensive and sometimes free ways of showing and giving value upfront. As a result my clients get better results while dramatically cutting down their marketing expenses.

Watch the video below and think about whether you are holding on to a marketing tools that are obsolete. Enjoy!

- Gene Plotkin

I have a fancy website, so what?

admin — Thu, 05 Nov 2009 19:42:11 +0000

So you seen the fancy website, and so what? Anyone can put together a professional photo and talk about how great they and their services are. If you are like me you want some proof. From real people like you. Someone who has faced some of the same issues as you and got real results.

Here is a video that Allen Spindel, CTO of Serious Matchmaking Inc. was nice enough to make from his pool. He shares his experience of working with me (Gene Plotkin) and the Creation of Success business consulting and personal performance coaching. Check it out.

You can find more testimonials by clicking here