Today I received a recommendation letter from a client, with whom I recently worked  for a couple of months. I want to share it with you, as it really captured both: the expectation people come in with and what actually takes place. David does a really good job of describing what the work  we do together is all about.

Here is the letter:

“Before I started working with Gene Plotkin, I felt stuck.  My life was happening all around me and I didn’t know how to steer it or in what direction.  I was second-guessing myself all the time and not sure of who I was or what I wanted.  Simply put, I was lost.

These problems affected my relationship with my family, friends, dating, and work.    I had a huge lack of confidence, low energy, and a lot of frustration.  I was trying to be someone that wasn’t me and it was time for a change.

I started working with Gene because I thought he could help me sort things out and give me the insight I needed to make all my goals a success.  I thought he could unlock my true potential and everything would just work out.  Like there was a magic button for happiness and I just hadn’t found it yet.

I was very wrong.  What Gene did for me was so much more than this.  He helped me to see what my goals really are.  He helped me to realize that most of what I thought I wanted wasn’t in line with my true values and desires.  I was living other people’s expectations.   He helped me to strip away all that isn’t me and gave me the tools to go after what I want.

Because of Gene I now have more confidence, more energy, more passion for life.  I no longer feel stuck or lost.  I now feel open to whatever possibilities are out there for me.  I’m not tied to this or that; I’m free to accept what ever comes my way.  I have the flexibility and the freedom to live my life without fear.  That little voice in my head that questions everything I do, that tells me I’m not good enough, that makes me scared, is gone.

All of my expectations about working with Gene have been greatly surpassed.  I came into this wanting someone to fix me.  I left knowing I didn’t need to be fixed; I just needed to let go of all that holding me back.  Gene didn’t just make my issues and problems go away, he guided me through them and empowered me to do it for myself.

As an investor in the stock market I can tell you that my psychology can often be the deciding factor between a good trade and a bad one.  My emotions, doubts, fears, and expectations, all play a role in my success or failure as a trader.  I can honestly say without a doubt that working with Gene Plotkin has been the best investment I have ever made.  Improving my confidence and my self worth is a return on investment that will pay dividends for the rest of my life.

Today I feel unstoppable.  I know that I have what it takes to live the life of my dreams.  Everyday I have a choice, and the choices are infinite.  I’m so excited about the future and I can’t wait to see what’s next!

David Gonyo”

I especially enjoyed what he had to say about trying to find the “magic button for happiness”. I can’t tell you how often I see people come in with this type of mind set. In today’s culture of instant gratification, you can find a lot of books and coaches that will promise to show you where your magic button is. It’s a great way to sell books and services to people desperate to believe it. However, in my experience there is no magic button, bullet or wand. What works, is a process based on feedback and constant improvement. For good results there always has to be effort on the part of the client.

Thanks for reading.

Every day, I hear from someone who calls themselves a “software salesman” or an “insurance saleswoman,” and I wonder why they pigeonhole themselves this way.

And then it strikes me: They are product peddlers as opposed to salespeople.

What do I mean by this? Well, a gifted salesperson can sell anything to anyone. Not because they have great products but instead because they are supremely confident about themselves and know they can charm and intrigue virtually everyone they come in contact with.

Read full article here

Read Full Article Here

My answer to all these questions is: I really wanted to learn what creates success. Passion along with an open mind, led me to learn and most importantly try many things. Some turned out to be great, while others were a complete waist of time. With so many resources available, the difficult part was figuring out the good from the bad. What I decided to do here was to put together a top 10 list of books that really made a difference in the way I view the world. These are the books I recommend to anyone who owns, operates or wants to own a business. In fact, I highly encourage everyone to read them. When you do, come back here and share your thoughts.

You can find this list by clicking here: Top 10 book recommendations

Gene Plotkin

A client of mine just sent me this great video. It’s a perfect illustration of the disconnect between business, advertisers and customers. Thanks to the internet the days of big flashy gimmicky marketing are forever gone. In today’s market and economy people have the option of looking and finding specifically what they want. On top of that, there are so may available options that are one Google search away.

What really matters today are the kinds of relationships that you build with your customers. Building these relationships will require you to know the pains, problems and urgency they are facing. To be able to not only speak to them, but to do something about them right away.

Trust is essential! Honesty and transparency are the most valued commodities in today’s economy. In order to create and sustain any kind of strong lasting relationship, you need to show value to your clients. You need to show it first, fast and repeatedly.  A model that has been proven to work is: give first and give a lot, before you expect to receive.  Once you built this kind of a relationship, you will have loyalty and referrals that will grow your business exponentially.

One of the things that I help my clients to do is: to figure out how to really know, understand and speak to their prospects and clients, as individual human beings. Then create a marketing plan that focuses on inexpensive and sometimes free ways of showing and giving value upfront. As a result my clients get better results while dramatically cutting down their marketing expenses.

Watch the video below and think about whether you are holding on to a marketing tools that are obsolete. Enjoy!

- Gene Plotkin

Here is a video that Allen Spindel, CTO of Serious Matchmaking Inc. was nice enough to make from his pool. He shares his experience of working with me (Gene Plotkin) and the Creation of Success business consulting and personal performance coaching. Check it out.

You can find more testimonials by clicking here